The Peebles Principles: Tales and Tactics from an Entrepreneur's Life of Winning Deals, Succeeding in Business, and Creating a Fortune from Scratch
by R. Donahue Peebles, J. P. Faber.
At the tender age of nineteen, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire. Today, with a net worth of more than a quarter-billion dollars, he commands a real estate empire stretching from the boulevards of Washington, D.C., to the sparkling beaches of Miami Beach to the glitzy strips of Las Vegas. How did this determined young entrepreneur achieve such spectacular success so quickly? Can others learn his secrets and emulate his accomplishments? Can you?
Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest Black-owned real estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.
In entertaining first-person accounts of his most important deals, Mr. Peebles reveals how each transaction required him to find new resources within himself to ensure its success. ?Through this process, he discovered valuable principles that would aid him in all of his future endeavors. Some lessons are motivational and inspirational; many are hardball business how-to's that apply in any industry and any type of transaction.
The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley
by Leslie Berlin.
Hailed as the Thomas Edison and Henry Ford of Silicon Valley, Robert Noyce was a brilliant inventor, a leading entrepreneur, and a
daring risk taker who piloted his own jets and skied mountains accessible only by helicopter. Now, in The Man Behind the
Microchip, Leslie Berlin captures not only this colorful individual but also the vibrant interplay of technology, business,
money, politics, and culture that defines Silicon Valley. Here is the life of a giant of the high-tech industry, the co-founder of
Fairchild Semiconductor and Intel who co-invented the integrated circuit, the electronic heart of every modern computer,
automobile, cellular telephone, advanced weapon, and video game. With access to never-before-seen documents, Berlin paints a
fascinating portrait of Noyce: he was an ambitious and intensely competitive multimillionaire who exuded a "just folks"
sort of charm, a Midwestern preacher's son who rejected organized religion but would counsel his employees to "go off and do
something wonderful," a man who never looked back and sometimes paid a price for it. In addition, this vivid narrative sheds
light on Noyce's friends and associates, including some of the best-known managers, venture capitalists, and creative minds in
Silicon Valley. Berlin draws upon interviews with dozens of key players in modern American business -- including Andy Grove,
Steve Jobs, Gordon Moore, and Warren Buffett; their recollections of Noyce give readers a privileged, first-hand look inside the
dynamic world of high-tech entrepreneurship. A modern American success story, The Man Behind the Microchip illuminates the triumphs and setbacks of one of the most important inventors and entrepreneurs of our time.
Father, Son & Co: My Life at IBM and Beyond
by Peter Petre, Thomas Watson Jr.
In this eloquent first-person account of a family drama that changed the face of American business,
the man who transformed IBM into the world's largest computer company reflects on his lifelong
partnership with his father -- and how their management style and shared dedication to excellence
united to create a unique corporate culture that became the blueprint for the entire technology boom.
The New New Thing: A Silicon Valley Story
by Michael Lewis.
The success story of Jim Clark (the founder of Silicon Graphics, Netscape,
and Healtheon), the author discovered, is representative of an entirely different
sort of economy.
David Ogilvy: An Autobiography
by David Ogilvy.
Know as the "advertising man," David Oglivy, gives us an interesting
and lively look into his life before and after his rise in the
advertising world. His creative writing recounts the ups and downs of
his adventures in a half dozen jobs and stories he experienced. Oglivy's
story recounts an eventful and exciting life of one of the business
greats of this century.
Jack Welch and the GE Way: Management Insights and Leadership Secrets of
the Legendary CEO
by Robert Slater
A recent Fortune poll cited General Electric Company as America's
most admired company. Much of the credit went to Jack Welch, GE's chief
executive for the past 17 years. In this book, Slater draws extensively on Welch's
own words to deliver his now familiar message: keep it simple; face
reality; embrace change; fight bureaucracy.
