Franchising Dreams: The Lure of Entrepreneurship in America
by Peter M. Birkeland.
Birkeland, who is the CEO of his own institute as well as a professor and lecturer, tells the story of franchising by engaging us through dialog. Though he uses pseudonyms for company names, his book is based on extensive research culled from interviews, attendance at seminars, and participation in the day-to-day operations of three different franchises. After a brief history of the franchise system, he gets down to the nitty-gritty of this entrepreneurial endeavor. Birkeland offers a balanced perspective as he teaches us about the risks, pitfalls, and challenges for both franchisee and franchiser.
How Much Can I Make?: Actual Sales and Profit Potential for Your Small Business
by Genevieve Graves (Editor), Minjia Qiu (Editor), Susan Moulton, Robert Bond.
One of the franchise industry's leading experts offers critical information on over 150 franchises in
46 industry categories, from food, health, and fitness to retail and real estate.
Tips & Traps When Buying a Franchise
by Mary E. Tomzack.
This issue-by-issue crash course shows franchisees how to ask the right questions, avoid the
common pitfalls, and make an optimal purchase - from choosing a location and lining up a loan to
navigating the legal mazes.
The 2003 Franchise Annual: 'the Original' Franchise Handbook and Directory
by Ted Dixon, Jo-Anne Rittenhouse.
Since 1996 The Franchise Annual Directory has been the largest and most complete franchise
directory available. Known as the "Bible of the Franchise World" the directory gives you all the
information you need to investigate before investing. It's guaranteed accurate at date of publication.
There are separate American, Canadian, and Overseas sections as well as a complete summary of
Federal, State and Provincial regulations.
Bond's Franchise Guide
by Robert E. Bond.
The "bible" for anyone who is interested in a franchise, this guide lists over 2,300 franchise
opportunities in 54 categories and gives background, capital requirements, details on support and
training, and specifics on expansion in the U.S. and Canada. Charts & tables.
Franchising & Licensing: Two Ways to Build Your Business
by Andrew J. Sherman.
A strategic guide to help you create and manage an efficient, profitable, and trouble-free business growth
plan and make the most of your intangible assets in the new millennium. Incorporates the latest
developments and trends in franchising, licensing, and other growth strategies based on strategic
distribution partnering relationships with local resources who use their own capital to achieve growth
objectives.
